© 2024 Elsa Lozano. Always Happy!

DIGITAL TOURISM SPECIALIST

Elsa Lozano

Proudly Mexican! I have over 10 years of experience in the tourism sector, actively helping companies and SMEs successfully navigate this era of digital transformation.

Curriculum/CV
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Elsa Lozano

Hello!, my name is

Elsa Lozano

My focus is on optimizing administrative processes and applying innovative strategies in the field of digital tourism. Through my experience, I have developed key skills to ensure effective management, deliver exceptional digital tourism experiences, and perform data analysis that supports informed decision-making.

I am committed to integrating solid administrative practices with the latest trends in technology and digital tourism, using analytical tools to provide strategic insights. My ability to apply data analysis significantly contributes to informed decision-making and continuous improvement in both fields.

Curriculum/CV

Diplomas & Certifications

Education

I am a professional with over 6 years of experience in administration, finance, sales, and customer service, with a special focus on digital product management. My training includes the use of tools such as Figma, Slack, Notion, Digital Project Development using Google Analytics and Trends.

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DIGITAL MARKETING AND PROJECT MANAGEMENT

2019 to 2023

I have acquired solid knowledge in digital marketing and project management, and I am in the process of learning user experience (UX) design through Domestika and Udemy.

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MASTER IN BUSINESS ADMINISTRATION

2013 to 2015

I obtained my MBA from the Monterrey Institute of Technology and Higher Education, complementing my training in business administration.

A decade of work

Experience

I have outstanding experience in administrative management and digital tourism, backed by advanced skills to perform data analysis effectively, using key analytical tools to extract valuable information.

FULTON Design
Austin, Texas, USA

2021 to 2024

I led digital product development projects for small and medium-sized enterprises (SMEs) in Mexico, contributing to their digital transformation.

Binational Tourism Office
Juarez, México

2015 to 2017

I led digital product development projects focused on improving the tourist experience. Data analysis based on user behavior.

Kande Hotel
Dongguan, China

2014 to 2016

I designed and improved the guest user experience at the hotel, anticipating their needs and improving overall satisfaction.

Key Sills

Analog and Digital

Project Management, Digital Product Sales, Data Analysis, Use of Digital Tools (Figma, Slack, Notion, Google Analytics and Trends, Microsoft Office), Bilingual in Spanish and English.

Freelance Services

Consulting

DIGITAL MARKETING STRATEGY

I offer Digital Marketing Strategy services, designing customized plans to boost your brand through online channels, maximizing visibility, generating interaction and driving conversions with your target audience.

DIGITAL PRODUCT STRATEGY

I provide Digital Product Strategy services, developing tailored plans to optimize the presence and performance of your products in digital environments, with the aim of increasing their visibility, attracting your key audience and improving the user experience to drive product success.

PROJECT MANAGEMENT AND ORGANIZATION

As a digital and web project manager, my focus is on the planning, coordination and execution of each phase of the project to ensure optimal results, meeting the established objectives and exceeding customer expectations.

Contact me

Shoot me a message!

Email

elsa.lozano.b@gmail.com

Cel

+1 972-282-5503